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How to target Remarketing list in Adwords?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello Everyone,

 

Yesterday, I created Re-marketing list in Google Analytics (GA) and imported it to AdWords. Now, I want to run new Remarketing campaigns which will target this newly created Remarketing list. So, kindly me know how to target this newly created list for the new campaign. Secondly, I would like to ask, if this will cause any conflict between already running remarketing campaign which is rule-based remarketing list and created previously from AdWords>shared library>audience section.

 

 

 

Thanks in advance.

Re: How to target Remarketing list in Adwords?

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello, Welcome to the Community,

 

I suppose you are writing about a Display Network Campaign, because a Search network Only campaign will not be able to use the audience created with Google Analytics.

 

To use this audience as a targeting, add it in an ad group just like you did with the AdWords audience. It will restrict traffic by default to only the audience unless you change the option from "Target and bid" to just "Bid" for that audience. The button sequence is : +Targeting / Targeting tab / Add targeting / Interests&Remarketing / Remarketing lists.

 

As for the conflict, there are several scenarios :

 

1) Using both adwords and analytics audiences in the same ad group. This works as a logical OR and the Ads will be displayed to users from both audiences. So no conflict.

 

2) Using the 2 different audiences in 2 ad groups. This will be no conflict as different Ads will be shown to different audiences. Even if both audiences include the same users, they will simply receive more Ads, ads from both ad groups.

Re: How to target Remarketing list in Adwords?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Thanks Adrina B,

 

 

I would like to ask one more question in respect to Remarketing, Currently we are using Google Merchant/ Google shopping also, On creating new ads for new campaign based on the GA Remarketing list, Dynamic ads option will appear in a new campaign or not?

 

 

 

Re: How to target Remarketing list in Adwords?

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

Hello ,

 

Dynamic remarking for Display is available for certain countires. If it is available for your account you should see the option "Setup Dynamic Remarketing" after selecting a new campaign for "Display Network Only - Remarketing" as it is explained here :

 

https://support.google.com/adwords/answer/3122586?hl=en&ref_topic=3180758

 

Also Dinamic Remarketing Ads semms to require a new Tag code which includes custom parameters such as your products, because people are supposed to see Ads based on what they visited last time in your website. It is explained here under "How dynamic remarketing works"

 

https://support.google.com/adwords/answer/3124536?hl=en

 

 

 

 

 

 

Re: How to target Remarketing list in Adwords?

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆

Thanks Adrina B,given links are very informative and I really appreciate your help.

 

But when creating new campagin for display network-remarketing I am getting this option

 

1.JPG

 

set up dnamic remaketing>i get this window

 

 

2.JPG

 

Now if I generate new tag where I put this new code/tag/snippet?? Because I want to run this campagin over GA imported remarketing list not over such tag/cde/snippet??? its big obstacle in my way so would you help me at this point?

Re: How to target Remarketing list in Adwords?

Collaborator ✭ ✭ ✭
# 6
Collaborator ✭ ✭ ✭

"where I put this new code/tag/snippet??"

 

As the second print-screen explains, you will receive an email with the code as well as with instructions about where to place it.

 

" I want to run this campagin over GA imported remarketing list not over such tag/cde/snippet"

 

I think the Dynamic remarketing is supposed to use only audiences created with this new tag. I do not know if you will have the option to choose other audiences but you can try to see the outcome when you first create the campaign.

 

The point is , the audiences created with the new code are changing , are dynamic. The whole idea of dynamic remarketing is to show to each of the people in your audience only products they have previously viewed not a set of 10 ads to all 10.000 people in an audience. Seeing their last visited item will most likely increase the CTR rate and the conversion rate.

 

Here are some stories about how this feature worked for other businesses :

 

http://www.google.com/think/case-studies/case-study-sierratradingpost.html

 

 

http://www.google.com/think/case-studies/case-study-campmor.html

 

http://www.google.com/think/case-studies/dynamic-remarketing-delivers-storkie-express.html

 

http://www.google.com/think/case-studies/uk-skates-dynamic-remarketing.html

 

Re: How to target Remarketing list in Adwords?

Follower ✭ ☆ ☆
# 7
Follower ✭ ☆ ☆
Hello Adrian B,

Thanks for your valuable thoughts. After contacting with Google support I get this info that GA imported list does not support Dynamic Re marketing and you are also right all confusion will be eliminated after implementing such things in ad words.