How to set up multiple conversions
I am currently trying to do some changes to how we track conversions and i'd like to multiple ones.
For instance, i'd like to have conversion to download and conversion to registration and be able to set rules based on these 2 meters. However, i have no idea how this multiple conversions could be set? I tried to use goals, but i didn't see the option to have multiple conversion goals.
Any help would be much appreciated.
Re: How to set up multiple conversions
I am not exactly sure which downloads are you talking about here like tracking of iOS app or android app or what.
But in a simple circumstance, you could create 2 different actions (https://support.google.com/adwords/answer/1722054?hl=en). For example if you would like to track sign up for a newsletter and somebody filling up registration form separately. You could create 2 different actions (Sign up and Register) and insert the conversion tracking code on the respective thanks pages (i.e. Code for sign up goes to Sign up thanks and code for registration goes to registration thanks page).
Doing this would help you review all your conversion actions from the Tools Tab>>Conversions.
In case you want to track downloads like some PDF etc...using Google Analytics, you can review this analytics help center reference for more details: https://support.google.com/analytics/answer/1136922?hl=en-GB
Hope this helps!