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How to set google_conversion_value correctly with GTM

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



I use GTM to implement Adwords conversion pixel on my thank you page and get one error:

google_conversion_value not set


  1. Do you know what exactly shoul I write there?
  2. Do you know where can I find a table with all the currencies and their code ids?
  3. Does this problem can have negative effect on my conversions on Adwords?



1 Expert replyverified_user

Re: How to set google_conversion_value correctly with GTM

Community Manager
# 2
Community Manager
Hi Daveos,

This means the google_conversion_value variable is not properly set within the Conversion Tracking script. The google_conversion_value is used to associate a dollar amount to each recorded conversion.

Failing to properly set the google_conversion_value will prevent AdWords from reporting conversion value and associated ‘value’ metrics.

Solution: Ensure that google_conversion_value in the Conversion Tracking script does not contain invalid characters such as currency symbols.

Here is some sample code that is correct:

<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 123456789;
var google_conversion_language = "en";
var google_conversion_format = "2";
var google_conversion_color = "ffffff";
var google_conversion_label = "AAAAAAAAAAAAAAAAAAA";
var google_conversion_value = 0;
/ ]]> /
&lt;script type="text/javascript" src="">
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="

How to set google_conversion_value correctly with GTM

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Kathleen,


Could you please advise what to do if already the code that gives Google does NOT contain the line google_conversion_value?


The tag assistant is blue, stating to check this conversion_value as well, however there is not even in the default code snippet. How to fix this?


How to set google_conversion_value correctly with GTM

[ Edited ]
Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

You can manually add it to the conversion code below the other variable


var google_conversion_value = 1.00;
var google_conversion_currency = "USD";