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How to select the right negative in phrase match? Suggestions please

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey folks,

I market cyber security services on Adwords. We provide and service for managed security in the field of cyber security.

 

I am using an phrase match keywords such as "managed security", "cyber security managed services",

"managed security provider" and a Broad match modifier search as +managed +security +services.

 

In this process, my Ad is being shown to companies of security guard companies, armed security guards, Security guard services. Which none of these are our targeting audience. 

 

How do I add negatives to my campaign to avoid this audience?

 

Best Regards,

Srini

 

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Accepted by ScottyD (Top Contributor)
1 month ago

How to select the right negative in phrase match? Suggestions please

Badged Google Partner
# 2
Badged Google Partner

Hey @Srinivas N, I would go and exclude "security guard", "security guards" or you can exclude just the keywords guard, guards if it is not important for you in some other search queries.

 

Tomáš