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How to reduce cost/converted click?

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# 1
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Accepted by topic author ANIL K
September 2015

Re: How to reduce cost/converted click?

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# 2
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Hi Anil,

 

Welcome to the Community!

 

Cost per converted click is a ratio of Total Cost/Total number of converted clicks and hence increasing the denominator (converted clicks) is the only way to reduce the ratio. Suggestions & strategies to increase conversions would vary, based on the business being advertised. More info about your business, strategies you've used & a few metrics from the account would help in giving suggestions.

 

Cheers,

Sumanth

Sumanth Sridhar