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How to measure PLA results

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How can I measure results for individual products from Product Listings Ads? The Adwords phone guys keep telling me to put on labels, but they provide no way for me to determine what my highest value products in product listing ads are.


The Adwords guys I taked to on the phone told me to go to Merchant Center. There is no way to track this in Merchant Center. It gives almost no information on individual products.


Analytics hides the info as well. Why??

1 Expert replyverified_user

Re: How to measure PLA results

Google Employee
# 2
Google Employee

Hi Squeebo,


Thanks for your posting. There's a good thread that discusses how to measure PLA with links. Please let me know if this helps answer your question.