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How to let display ad shown in Yahoo page?

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# 1
Visitor ✭ ✭ ✭

I saw Google display ads in HK Yahoo page, but I set my display ads placement, and put yahoo in it. there is no impression. I set the same for other website, there are impression and clicks.

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How to let display ad shown in Yahoo page?

Top Contributor
# 2
Top Contributor

Hi Parry, 

Yahoo is a premium publisher. Premium AdSense publishers have the option to allow or disallow targeted placements. They do this so that they can sell their inventory direct at a premium and backfill with AdSense. 

If you are not able to target the placement and your bid is high, this is likely the reason. 

You might want to make sure you're using responsive ad units too as Yahoo seem to prefer this as it appears more in line with their native advertising.