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How to interpret Local Search Trends Data/Graph in Keyword Tool?
November 2013
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I have a huge contradiction between data in Google Trends and Keyword Planner. If I look in Google Trends for the last 12 months for trends on 5 specific search terms in Florida, it shows the following ranking:
healthcare: 28
health insurance: 12
Affordable care act: 3
Obamacare: 11
medicaid: 19
**maybe the chart in itself could help visualize**
Now I go into the Keyword Planner and look for the search volume for the same terms for the last 12 months in Florida, and look at the latest month's averages:
healthcare:1,900
health insurance: 14,800
Affordable care act: 33,100
Obamacare: 90,500
medicaid: 27,100
HOW then could health care rank that much higher than the rest in Google Trends and worse the affordable care act display the lowest in Google Trends???
Can someone PLEASE help me explain this?? THANK YOU IN ADVANCE!!!
Re: How to interpret Local Search Trends Data/Graph in Keyword Tool?
November 2013
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The trends graph is designed to show you whether popularity is increasing or decreasing and search terms are dependent/relative to each other. The keyword tool is designed to show you the number of searches relating to those keywords and those are metrics independent of each other. Also, keyword tool will output number based on broad, phrase or exact so you will get different numbers there too.
Re: How to interpret Local Search Trends Data/Graph in Keyword Tool?
November 2013
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"healthcare" is so high then how are searches so low? especially on trends
where as you say the terms are dependent on one another. And affordable
care act isn't very popular yet has so many searches?
Re: How to interpret Local Search Trends Data/Graph in Keyword Tool?
November 2013
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You are correct on the exact match, now you have me stumped too! Even when setting search network to Google only, it still doesn't add up...
In searching for an answer I found this which may help:
"Does a downward line indicate lower search volume?
No. A downward trending line doesn't necessarily mean that the absolute traffic for a search term is decreasing - only that its popularity (or query share) is decreasing."
https://support.google.com/trends/answer/92769?hl=en&ref_topic=13975
Re: How to interpret Local Search Trends Data/Graph in Keyword Tool?
November 2013
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Does google Trends search exact search terms? maybe "healthcare" as an exact term isnt so popular yet healthcare in a search phrase is very popular?
Re: How to interpret Local Search Trends Data/Graph in Keyword Tool?
November 2013
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Carl is correct ;
The trend (as the name implies ) has a normalized scale. Both tools analyze the same data, but presented "from a different view" (aka OLAP cube)
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