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How to include a "utm" tag to a url from a mailshot

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have tried to include a utm tag to my link URL's of some articles from a mailshot as follows.

 

...../EN/news/104/1010?newsCategoryPK=&mailshotid=092?utm_campaign=mnuMay2013&utm_medium=email

 

The first tag following /1010 is an own tag for tracking in our CMS. 

 

Analytics did not capture the information. Any suggestions?

1 Expert replyverified_user

Re: How to include a "utm" tag to a url from a mailshot

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello adwordsblevinsfrankscom b ! Welcome to the Community !

 

In your string, that question mark before utm_campaign shouldn't it be a & sign ?

 

Have you used this tool ?

 

https://support.google.com/analytics/answer/1033867?hl=en

 

You can also read this article 

 

http://www.webanalyticsworld.net/2012/08/using-utm-tags-to-correctly-identify-traffic-sources-in-goo...

 

Hope this helps

Re: How to include a "utm" tag to a url from a mailshot

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi  adwordsblevinsfrankscom,

 

It appears that your URL ends here .../EN/news/104/1010

 

And after that tracking ids are used. (generally called querystring- values passed alongwith URL)

Querystring starts with single ? after url. And later on parameters are appended using &

Eg

URL?parameter1=value1&parameter2=value2&parameter3=value3

 

Your urls seems to have problem

 

  1. In your url newsCategoryPK value is nothing as it should appear something like newsCategoryPK=XXX. But this does not hamper other part of the qyeystring
  2. Ideally URL should be

.../EN/news/104/1010?newsCategoryPK=&mailshotid=092&utm_campaign=mnuMay2013&utm_medium=email

 

You can refer to this URL builder.

https://support.google.com/analytics/answer/1033867?hl=en

 

Hope this helps!

SJ

Re: How to include a "utm" tag to a url from a mailshot

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks for your suggestion!

Re: How to include a "utm" tag to a url from a mailshot

Top Contributor
# 5
Top Contributor

Hi 101questions, further to the replies you've already had, you actually appeared to have two separate problems with the quoted URL.

 

1)  As mentioned already, the ? before the first parameter should be an &.

2)  utm_source & utm_name are required parameters.

 

However, as you've now got the link to the URL builder, if you use that you shouldn't have any further problems.  

 

Jon

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