AdWords
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How to identify and track users registering via adwords campaign?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are using a Magento site.

 

I would like to know if there is a way to identify users that have registered on the site coming through the AdWords campaign. We want to understand the lifetime value for such customers....

 

At the moment, we only get a conversion count... but are unable to identify exactly which users registered through the AdWords campaign. 

 

Or do we have to use some other 3rd party tool like MixPanel to get this info?

1 Expert replyverified_user

How to identify and track users registering via adwords campaign?

Rising Star
# 2
Rising Star

Hi there,

 

Do you have Google Analytics installed?

How to identify and track users registering via adwords campaign?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

yes. we have google analytics installed and is connected with adwords.

How to identify and track users registering via adwords campaign?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Any thoughts on this?

How to identify and track users registering via adwords campaign?

Rising Star
# 5
Rising Star

And your conversion count, is that in Analytics?

 

 

How to identify and track users registering via adwords campaign?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

No. We have set up AdWords Conversion Tracking.

How to identify and track users registering via adwords campaign?

Explorer ✭ ✭ ☆
# 7
Explorer ✭ ✭ ☆

Hi Heful

You can set a conversion - register in your shop and than track these users.

You can also add extra tracking value to your urls to easily find them in GA

How to identify and track users registering via adwords campaign?

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

hi, I am not sure if I completely follow this. Could you please elaborate or point me to any link/resource to read this further?

How to identify and track users registering via adwords campaign?

Rising Star
# 9
Rising Star

You can't import AdWords conversions into Analytics.


So the trick is to make an Analytics goal and import it into AdWords.

 

If the AdWords conversion code is on a thank you page, create an Analytics goal that for visitors to that thank you page.

 

 

How to identify and track users registering via adwords campaign?

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

How will this help me identify the user (username or email) who registered through my AdWords campaign?