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How to evaluate adword campaign for youtube channel promotion?

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# 1
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I am new to Adwords and ad campaigning in general. I have a small youtube channel, for which I have created a Video discovery campaign. I am running the campaign for two different videos. My goal is to get more subscribers and increase view duration. How can I analyze the effectiveness of the campaign? What parameters should I use to enhance the bid rates, keywords, video targeting, etc. I am very new to all this and the online videos seem too hardcore marketing, talking more about promoting external products via Youtube ads and not promoting the Youtube channel itself!

 

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Accepted by topic author Vikrant M
June 2017

How to evaluate adword campaign for youtube channel promotion?

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# 2
Top Contributor

Hi @Vikrant M,

 

What you seem interested in is what we call video ad campaign optimization. To start with, please find a comprehensive introduction on the help page linked-to below.

 

***   Tips for optimizing your video campaign   ***

https://support.google.com/adwords/answer/3013684

 

Best,

Lakatos

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Marked as Best Answer.
Solution
Accepted by topic author Vikrant M
June 2017

How to evaluate adword campaign for youtube channel promotion?

Top Contributor
# 2
Top Contributor

Hi @Vikrant M,

 

What you seem interested in is what we call video ad campaign optimization. To start with, please find a comprehensive introduction on the help page linked-to below.

 

***   Tips for optimizing your video campaign   ***

https://support.google.com/adwords/answer/3013684

 

Best,

Lakatos