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How to calculate the average conversion rate?

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# 1
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I have been searching the net but struglling to get a fomula on how to  calculate the average conversion rate ?

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Re: How to calculate the average conversion rate?

Top Contributor
# 2
Top Contributor
Conversions divided by Total Clicks will give you the conversion rate.


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
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Re: How to calculate the average conversion rate?

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# 3
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Your conversion rate is calculated by simply taking the number of conversions and dividing that by the number of total ad clicks that can be tracked to a conversion during the same time period.

Source: https://support.google.com/adwords/answer/2684489?hl=en