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How to Track AdWords 'Calls from Website' in Google Analytics?

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# 1
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I am currently importing goals from Google Analytics into AdWords, however, what I need is to import Google Dynamic Call Forwarding conversions (Calls from Website) from AdWords into Google Analytics.


As far as I know, I've only seen options to send conversion data from Analytics into AdWords, not the other way around?


Is this possible to do?

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Marked as Best Answer.
Accepted by topic author Aaron E
November 2016

How to Track AdWords 'Calls from Website' in Google Analytics?

Rising Star
# 2
Rising Star

Hi Aaron,


Sorry, but you cannot import any conversion data directly from AdWords into Analytics. This can be remedied by making Analytics goals that replicate AdWords conversions, but this doesn't work for phone calls.


You could create Analytics events for clicks on your phone number, however clicks don't always equal calls, and it wouldn't measure calls from ads.


Analytics does allow data to be imported, but I have never seen a way of doing this for AdWords call data


The other solution is to use a paid 3rd party call forwarding solution that integrates with Analytics. The big plus for these is that they provide call stats from all sources, not just AdWords.