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How to Export from Analytics / Create Revenue or ROI Colum in Google Adwords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

I just want to know How can I export or create a revenue column in the google adwords.

For example I am having columns for CTR, CPA, Conversion, Imp., Clicks & so on. I need to have a column about revenue or ROI etc.

Please help us to setup this Revenue & ROI column in adwords. We have ecommerce tracking enabled in our analytics and also our analytics is linked to our adwords but we dont know how to have Revenue and ROI columns in adwords.

your help and support are highly appreciated.

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by Zee (Community Manager)
September 2015

Re: How to Export from Analytics / Create Revenue or ROI Colum in Google Adwords?

Top Contributor
# 2
Top Contributor

Hi mtnrt,

 

For my suggestion, you will need Conversion Tracking set up with assigned dollar amount values.

 

Just in case, here is a good illustrated Wiki Article on Conversion Tracking by TC Kim_Clink.

 

If you have a dollar amount (value) set on your specific conversions/purchases then you can enable some further columns to display some revenue figures.

 

From campaign/adgroup tab click Columns Menu > Customize Columns.

 

Then you want to select 'Conversions' under 'Select Metrics' - From there you can enable 'Total Conv. Value', 'Conv. Value/Cost', 'Conv. Value/Click', 'Value/conv.(1-per-click)' and/or 'Value/conv.(many-per-click)'.  

 

Not sure to what scale you are working with and if this will give you exactly what you are looking for but it is one option.

 

Also, there are many other columns you can enable as well for further reporting.

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: How to Export from Analytics / Create Revenue or ROI Colum in Google Adwords?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

thanks for the tipps.

 

I would like to go deeper with revenue exports.

I'm already tracking revenue with amount and using the total value column, but someone knows if I could export the number of purshase conversions per month (not the total value par month I already have) ?