How to Change Keyword Match Types
I have campaign that providing less impressions and clicks 1-2 conversions with exact and phrase match.what's the situation if i change same keywords to modifier broad. it seems i can loose my previous keywords stats .how it's possible to convert modifier broad .
you want me to pause existing keywords and add same keywords for another match type.
Hi Harish R,
You don't lose the stats. Nothing ever disappears forever. You just need to include the deleted keywords (select "All"), and set a date range to include when the keyword was active.
When you change the match type of a keyword, the previous stats are no longer relative to the new keyword. Otherwise, you would need to keep track of when the match type was changed when looking at the change in performance.
It doesn't really matter how you do this. If you add the keyword as the new match type and pause the old match type, you won't e see current data for the old match type any way, and you still need to look at "All" and set the date range properly to be able to compare performance before and after the match type change.
And I would suggest that testing the different match type at different times, rather than running simultaneously, gives you skewed results. It would be better to run the less restrictive types at the same time, in other words, add the keyword with the new match type and do not pause the current one. Run these side by side for a period of time. If the exact match is less profitable than the less restrictive match types, lower the bid. Then run search term reports to find out which queries trigger your keywords with good performance. Add those as phrase or exact match.
If phrase or broad match modified outperform exact match, and exact is a loss, you might want to delete that exact match keyword and add it as a negative.
Best of Luck!