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How does impression count for Google Shopping in Search

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi!

 

How does impression count for Google Shopping in Search? If e.g. I got 5 products showing beside the SERP. Does that count 5 impressions? And following if a visitor click one of the products, does that give an All products ad group 20% CTR?

1 Expert replyverified_user

Re: How does impression count for Google Shopping in Search

Google Employee
# 2
Google Employee

Hi Admin,

 

You are correct in both instances. Impressions for Google Shopping is counted as the same as ads for text groups etc. If 5 products are shown, that will count as 5 impressions. 

 

If you have 5 products, meaning your impression share is 100%, and someone clicks on 1 ad then yes your ad group will have a 20% CTR. 

 

Hope that helps.