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How do you place appropriate retargeting cookies on a Shopify site?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

If you aren't familiar with Shopify, it has a table/template structure of some sort, so you have different "Collections" that are based on the same html template.  How would we place a different retarteting cookie on each of those collections, so we can show a specific message/ad to people who visit Collection A vs Collection B?  

1 Expert replyverified_user

Re: How do you place appropriate retargeting cookies on a Shopify site

Google Employee
# 2
Google Employee

Hi Evan,

 

Thanks for your question. 

 

A better place to find the answers you are looking for are on the shopify resource page. If you look for "retargeting adwords shopify" you'll find articles like this. We also just did a Hangout on Air for Shopping campaigns and Shopify customers. You may want to check that out as well. 

 

Let me know if that helps. 

Re: How do you place appropriate retargeting cookies on a Shopify site

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Hi Evan,

Assuming the different collections are distinguished by URL in some way, you could actually achieve the same result by using one remarketing tag throughout your site and separating visitors by creating separate remarketing lists. You could then choose to serve a particular ad group or campaign to your Collection A list and a different ad group or campaign to your Collection B list.

This help article has more about remarketing lists--you'll want to focus on the "Creating Advanced Lists" section and below: https://support.google.com/adwords/answer/2454064?hl=en

Hope that helps!