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How do we work with an agency with our current GTM?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,


We currently engaged with an agency that is always asking us to implement a lot of codes to start a campaign. Example:

Google SEM x 2 codes (1 conversion code + 1 REM codes)

Google GDN x 2 codes (1 conversion code + 1 REM codes)

Facebook Ad x 2 codes (1 conversion code + 1 REM codes)


And that's a total of 6 codes per campaign which is attached along with other codes like this from different campaigns. I just think there's a way around this (and not driving my tech team go nuts!).Attached is the screenshot of the codes they have asked to implement per campaign.


We currently do not track via Google Analytics as we have our own software. But we have GTM codes in our website. 


Is there any possibility on the agency using it? And how can we do it?

Or combine the codes? I'm not sure. Appreciate the help.

1 Expert replyverified_user

How do we work with an agency with our current GTM?

Rising Star
# 2
Rising Star

Hi Jaclyn,


You can easily give your agency access to Google Tag Manager. I work for an agency and we use Google Tag Manager to install tracking codes for most of our clients.


1. Log in to your GTM account at
2. Click Admin
3. Under ACCOUNT, click User Management
4. Click NEW
5. Enter the agency's email address (it will have to be connected to a Google account in order to send the invitation)
6. Set the Account Permissions to Admin
7. Set the Container Permissions to Publish
8. Click ADD


I hope that helps!