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How do I use Universal Analytics Events for Adwords conversions/goals?

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# 1
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I have set up Google Universal Analytics. It's reporting a few events like Registration.

I created a Univ Analytics Goal for that Event. It's showing no data so far so I assume it is waiting for another Registration Event to fire.

 

 

When I go to Google Adwords (GA) and try to Import from UA, it does not show me the above Goal. 

Does GA only show the UA Goal if there is data?

 

If it should be showing me the UA goal for import, any tips on where I should look to make this happen?

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Accepted by topic author MrAnalogy
September 2015

Re: How do I use Universal Analytics Events for Adwords conversions/go

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# 2
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Yes, you'll only be able to import if there is data.
To be honest though, it doesn't sound like another is going to fire. How exactly do you have an event set up as a goal? When you clicked on "Verify this goal", did it give you any % data?

Here's the requirements for your imported goals (as events) to be imported:

Your Analytics and AdWords accounts are linked.
You've opted into data sharing in your Analytics account.
You've enabled auto-tagging in your AdWords account.
On a per-type basis, your Analytics goal or transaction has received active traffic from an AdWords ad at some point.

https://support.google.com/analytics/answer/1034306?hl=en

As long as they show in GA, they'll get imported when there's data. You may have to import again though when they show.

Re: How do I use Universal Analytics Events for Adwords conversions/go

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# 3
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I did all of those already.
And I'm getting data in the Adwords Event and Goal.
I can choose that AW Goal to import, but no data yet.

it seems that when you "import" into AW what you're really doing is linking them.
And you can only do that when there is data but then it start collecting data.
If that's the case I need to give it time to collect more data.

Re: How do I use Universal Analytics Events for Adwords conversions/go

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# 4
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It looks like it just takes a couple of days for data to start getting from UA Events/Goals to Adwords Goals. I'm now getting some data.