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How do I track AW clicks on a individual level ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have linked up adwords and analytics.

 

Wanted to know what did the visitors do / go after landing on my page ?

 

I can only see a broad view of those clicks 


How do I track AW clicks on a individual level ?

Is it possible ?

Thanks

1 Expert replyverified_user

How do I track AW clicks on a individual level ?

Top Contributor
# 2
Top Contributor

Hi @Shun L

 

If you have several elements like buttons, videos, links etc. on the landing page, you can set up events with Google Analytics and track users' interactions with them. 

 

https://developers.google.com/analytics/devguides/collection/analyticsjs/events

 

Thanks
Ratan Jha
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How do I track AW clicks on a individual level ?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you for the reply

 

Do you mean i have to implement those code into the buttons and links ?

 

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How do I track AW clicks on a individual level ?

Top Contributor
# 4
Top Contributor

@Shun L

 

Yes, if you want to track the interactions on those elements, you should set the events up.

 

Thanks
Ratan Jha
Join me on Google+   |   Twitter

How do I track AW clicks on a individual level ?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

You can track literally anything using Google Tag Manager easily compared to tracking with Google Analytics. I would recommend you to use Google Tag Manager to fire Google Analytics Tags ( This is lot easier than tracking with event codes with Google Analytics, Google Tag Manager is code free and easy for marketers who hate working with codes)

 

I would suggest you read the article https://www.branded3.com/blog/universal-analytics-event-tracking-via-google-tag-manager/

 

All the best. Let me know if you get any doubts