How do I get a referring keyword?
I'm looking to setup my final URL structures so that I receive the referring keyword from Adwords directly in my URL.
So for example, my final URL would be: www.nhl.com
And if someone passed through that URL through Adwords, I'd like it to display the referring keyword in the URL somewhere, so that I could parse that keyword, and display it on a landing page.
How would I have to configure things with tracking templates etc?
Re: How do I get a referring keyword?
Great question and lucky enough, Google have a really fantastic and detailed help center article on this topic which should tell you everything you need to know, including how to make it work with tracking templates. All you need to know is here: https://support.google.com/adwords/answer/2375447?hl=en