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How do I get a referring keyword?

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# 1
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Hello,

I'm looking to setup my final URL structures so that I receive the referring keyword from Adwords directly in my URL.


So for example, my final URL would be: www.nhl.com

 

And if someone passed through that URL through Adwords, I'd like it to display the referring keyword in the URL somewhere, so that I could parse that keyword, and display it on a landing page.

 

How would I have to configure things with tracking templates etc?

Thanks,


Mike

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Marked as Best Answer.
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Accepted by topic author Michal B
September 2015

Re: How do I get a referring keyword?

Top Contributor
# 2
Top Contributor
Hi Michael
Great question and lucky enough, Google have a really fantastic and detailed help center article on this topic which should tell you everything you need to know, including how to make it work with tracking templates. All you need to know is here: https://support.google.com/adwords/answer/2375447?hl=en

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Michal B
September 2015

Re: How do I get a referring keyword?

Top Contributor
# 2
Top Contributor
Hi Michael
Great question and lucky enough, Google have a really fantastic and detailed help center article on this topic which should tell you everything you need to know, including how to make it work with tracking templates. All you need to know is here: https://support.google.com/adwords/answer/2375447?hl=en