How do I create a campaign in AdWords for a newsletter/eblast?
I've created a URL from Analytics URL builder for my upcoming newsletter. I am going to have 4 of these in the next 4 weeks, so I'm trying to track and understand their effectiveness.
How do I build a campaing in AdWords to track the 4 different URLs/Newsletters?
Any help is greatly appreciated.
Re: How do I create a campaign in AdWords for a newsletter/eblast?
IMO, you may go with multiple destination URLs in the same ad group. However, you cannot use different display URLs in the same ad group. With help of Conversation tracking you can track their effectiveness. But, With conversation tracking + Analytic will give you overall performance such as bounce rate, conversation, avg time...etc