AdWords
3.7K members online now
3.7K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me
star_border
Reply

How do I create a campaign in AdWords for a newsletter/eblast?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I've created a URL from Analytics URL builder for my upcoming newsletter. I am going to have 4 of these in the next 4 weeks, so I'm trying to track and understand their effectiveness.

 

How do I build a campaing in AdWords to track the 4 different URLs/Newsletters?

 

Any help is greatly appreciated. 

Thanks.

 

 

Carolyn

Re: How do I create a campaign in AdWords for a newsletter/eblast?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hey Carolyn,

IMO, you may go with multiple destination URLs in the same ad group. However, you cannot use different display URLs in the same ad group. With help of Conversation tracking you can track their effectiveness. But, With conversation tracking + Analytic will give you overall performance such as bounce rate, conversation, avg time...etc