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How do I calculte CPM ad rates for my on-line gambling site

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am launching and in line gaming site where players will be on line playing for approx 30 minutes per game. During that time there will be rotating banner ads. How do I calculate revenue from these ads. Is there a time factor for each ad meaning do I get paid the same for each ad regardless of the amount of time it displays? Please help.

 

Thanks

Re: How do I calculte CPM ad rates for my on-line gambling site

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Hi David,

Can you please elaborate about this. You want to run paid ads for gambling site? If yes then Here goes some guidelines-

Google restricts the promotion of the following gambling-related content:
offline and online gambling
online gambling-related information
online games played for money or prizes
online casino-based games, regardless of whether money is exchanged
When promoting gambling-related content, you need to do the following:

Comply with applicable laws and industry standards for any location that your campaign targets.
Meet local licensing requirements for all gambling-related products and services that you're promoting.
Clearly display information on your website about responsible gambling.
Ensure that you don't target minors.
Additionally, you must receive pre-authorization from Google before promoting any online gambling-related content.

go through this - https://support.google.com/adwordspolicy/answer/6018017?hl=en

Re: How do I calculte CPM ad rates for my on-line gambling site

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Kaushik:
Thank you for this. My partners and attorneys have assured me that the unique gameplay for the site will pass muster in all 50 United states and they have run similar games under the heading of legal contests. I appreciate your insight and concern.

Assuming that they are right and there are no legal issues, can you assist with calculating revenue for me?

Thanks again
David

Re: How do I calculte CPM ad rates for my on-line gambling site

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭
Hi David,

I think it should be cost of the advertising banner space divided by the traffic that the ad will receive.
To know more you can check this http://www.problogger.net/archives/2008/03/27/how-much-should-i-charge-for-my-advertising-space/

Hope that helps

Thanks,
Kaushik

Re: How do I calculte CPM ad rates for my on-line gambling site

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Kaushik: Thank you for this but it does not answer my questions. Let me provide more information and it may get me a better answer.

There are ways that I have located to calculate revenue and none seem to accurately reflect my situation. Typically page views are used to calculate CPM revenues. We are not utilizing that model. In calculating revenue we can expect, it is tougher because we will have players playing the games for an extended period of time and the banner ads are rotating. So it is different than using page views.

Let’s use this as a scenario:

Game Play Platform:
Three 300x250 static banners at $2.00 cpm, rotating every 6 seconds for 40 minutes.

How do we calculate the revenue we would receive from the banner ads?

Thanks in advance for your assistance.
David