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How could the location parameters {loc_physical_ms} work?

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# 1
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1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Bhavesh D
September 2015

Re: How could the location parameters {loc_physical_ms} work?

Top Contributor
# 2
Top Contributor
Hi Bhavesh,
This is a new parameter to track how many ad clicks were triggered for your creative by location.
Here are 2 links that should answer your question:
http://adwords.blogspot.in/2015/02/get-faster-and-easier-url-tracking-with.html
https://support.google.com/adwords/answer/2375447#parameters

Hope this helps!
Cheers,
Shweta

AdWords Top Contributor
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Re: How could the location parameters {loc_physical_ms} work?

Explorer ✭ ☆ ☆
# 3
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These are used for segmentation to know how to improve the ROI of your advertising dollar.