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How can i check that which ads is performing well?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone, 

 

I am reading about testing methods which is used in Google Adwords for measure the ads performance, but i could not find best solution for this. 

I just want to know that how many methods we can use and how? 

can you give me some explained examples?

 

and there is one question that how can we improve the Ads Campaign?

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How can i check that which ads is performing well?

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi Dhirendra,

Welcome to the Adwords Community!

Below is the helpful link: for ad rotation:-
https://support.google.com/adwords/answer/112876?hl=en

There are four method of Ad rotation:-
1) Optimize for clicks: Show ads expected to provide more clicks
2) Optimize for conversions: Show ads expected to provide more conversions
3) Rotate evenly: Show ads more evenly for at least 90 days, then optimize
4) Rotate indefinitely: Show lower performing ads more evenly with higher performing ads, and do not optimize

If you want measure the ads performance, then you have to select third option i.e. Rotate evenly your ads which giving you equal preference to all active ads, each ads shows equal no. of time. On that basis you found less or more click and conversion, which is helping you which ads are performing and which are not.

Hope this will help!

Regards,
Tushar

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Dhirendra G
September 2015

Re: How can i check that which ads is performing well?

Follower ✭ ✭ ✭
# 6
Follower ✭ ✭ ✭
Yes Dhirendra, there are no. of ways to increase your ads performance just try few techniques relates to your landing pages:- buttons size, color:- color scheme is important to attract user/visitor, Headlines of your ad, add video if necessary, add comparative images like before and after.. and many things..
Lets try..

Hope it will helps!

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How can i check that which ads is performing well?

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi Dhirendra,

Welcome to the Adwords Community!

Below is the helpful link: for ad rotation:-
https://support.google.com/adwords/answer/112876?hl=en

There are four method of Ad rotation:-
1) Optimize for clicks: Show ads expected to provide more clicks
2) Optimize for conversions: Show ads expected to provide more conversions
3) Rotate evenly: Show ads more evenly for at least 90 days, then optimize
4) Rotate indefinitely: Show lower performing ads more evenly with higher performing ads, and do not optimize

If you want measure the ads performance, then you have to select third option i.e. Rotate evenly your ads which giving you equal preference to all active ads, each ads shows equal no. of time. On that basis you found less or more click and conversion, which is helping you which ads are performing and which are not.

Hope this will help!

Regards,
Tushar

Re: How can i check that which ads is performing well?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Tushar,

Sorry For Being late and Thanks For Reply and giving me time.

As today, I see This, I just want to know that is there any other types of Methods are available like Split testing to increase our Ads performance. If yes, then can you tell me and give me some detail about them.

Re: How can i check that which ads is performing well?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
my add is off google why

Re: How can i check that which ads is performing well?

Rising Star
# 5
Rising Star
HI,

You can link google analytic with google adwords account and set up separate goals and check with adwords to check performance.

Also if you trying to measure which ad is performing well you can use filter options in the campaign tab to do it.
Marked as Best Answer.
Solution
Accepted by topic author Dhirendra G
September 2015

Re: How can i check that which ads is performing well?

Follower ✭ ✭ ✭
# 6
Follower ✭ ✭ ✭
Yes Dhirendra, there are no. of ways to increase your ads performance just try few techniques relates to your landing pages:- buttons size, color:- color scheme is important to attract user/visitor, Headlines of your ad, add video if necessary, add comparative images like before and after.. and many things..
Lets try..

Hope it will helps!

Re: How can i check that which ads is performing well?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
@Tushar, Could you please tell me?
How many methods can I used to check the performance?
is there any other testing method like Split testing or A/B Testing?
can I get some links to find this with more info?

Re: How can i check that which ads is performing well?

Follower ✭ ✭ ✭
# 8
Follower ✭ ✭ ✭
Yes @Dhirendra, definitely I would like to suggest few things.
I have not a list count of different method to check ads performance, but some small technique are help us to improve your ads performance.
Like,
Ad Text : Headline, Description Line 1, Description line 2
Ad size : Google provide no. of display and image ads
Conversion distance : conversion comes within 1 or 2 click, otherwise decrease conversion rate
Viewable effective ads : like things on that which color is attract user to click on ads, color are playing different role to different situation.

Hope it also help! Smiley Happy