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How can I track AdWords video campaign in Analytics?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi all,

 

I have a video campaign on youtube that I would like to track on Analytics. It seems that the url auto-tagging does not work yet for video campaigns as I am not able to see it on traffic sources. All my other campaigns are visible in GA.

 

Does anybody confirm this? How can I track the video camapign?

 

Thanks!

1 Expert replyverified_user

Re: How can I track AdWords video campaign in Analytics?

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Track it using "YouTube Analytics": https://www.youtube.com/analytics.

 

Learn more about Youtube Analytics in this tutorial.

 

Good Luck,

 

Asaf

Re: How can I track AdWords video campaign in Analytics?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Youtube analytics is fine to get the number of views but does not give enough information.

 

Basically what I need to know is my prospects' behavior once they are on my website, and only Analytics can give that!

Re: How can I track AdWords video campaign in Analytics?

Participant ✭ ✭ ☆
# 4
Participant ✭ ✭ ☆

Hey Arno,

 

I thought you wanted information about viewing behaviors, video's engagement, interests etc.

 

If you want to know learn about the traffic you get to your site from you AW campaigns - you need to make sure your analytics account linked to your AW account...

 

Cheers,

 

Asaf

Re: How can I track AdWords video campaign in Analytics?

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆

Hi Asaf,

 

GA and AW are already linked and all my AW campaigns visible in GA except the video ones, so my question is: is the auto tagging working or do I need to change the settings on GA?

Re: How can I track AdWords video campaign in Analytics?

Participant ✭ ✭ ☆
# 6
Participant ✭ ✭ ☆

Are you sure you current "video campaign" is aiming to drive traffic to your site and not to videos / channel on the YT platform?

Re: How can I track AdWords video campaign in Analytics?

Top Contributor
# 7
Top Contributor
Hello Arno,

You may also be interested in reading this thread.

http://www.en.adwords-community.com/t5/Set-up-and-basics/A-week-with-a-YouTube-Product-Specialist-in...

Youtube advertising questions answered by Valentine (Google Employee).

Thanks,
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’
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Accepted by topic author Arno
September 2015

Re: How can I track AdWords video campaign in Analytics?

Follower ✭ ☆ ☆
# 8
Follower ✭ ☆ ☆

All,

 

I got the anwser from Google...to daten the functionality between Adwords and Anlaytics is not yet implemented.

Re: How can I track AdWords video campaign in Analytics?

Follower ✭ ✭ ✭
# 9
Follower ✭ ✭ ✭

Hi Arno,

 

Did you try the manual tagging for the video campaign?

 

Raghu

Re: How can I track AdWords video campaign in Analytics?

Follower ✭ ☆ ☆
# 10
Follower ✭ ☆ ☆

Yes, I tried that also.