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How are Remarketing visits/conversions reported in Analytics?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello,

 

Once Remarketing is enabled, how is this data recorded in Google Analytics? I need to distinguish exactly how many visits/conversions are coming from my Remarketing Campaigns as opposed to other traffic sources.

 

Thanks Smiley Happy

1 Expert replyverified_user

Re: How are Remarketing visits/conversions reported in Analytics?

Top Contributor
# 2
Top Contributor
It's recorded as an AdWords campaign in the "Traffic Sources>>Advertising>>AdWords>>Remarketing Name You Choose.

You set up remarketing campaigns in AdWords. Well... because you have to pay for them.

You can then chop and filter the data as much as you please in GA when it's in.