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How accurate is social referral report?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Recently I did an ad on facebook to promote my website. What really bother me is that Google analytics shows me only 153 referrals from facebook on the other hand facebook was showing me 619  click on the link. Why was this much of variations is in the results?

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Rajnish K
September 2015

Re: How accurate is social referral report?

Top Contributor
# 2
Top Contributor



This question is specific to Google Analytics and I would suggest posting this over the dedicated Google Analytics forum. Here is the link:-!forum/analytics