How accurate is social referral report?
Recently I did an ad on facebook to promote my website. What really bother me is that Google analytics shows me only 153 referrals from facebook on the other hand facebook was showing me 619 click on the link. Why was this much of variations is in the results?
Re: How accurate is social referral report?
This question is specific to Google Analytics and I would suggest posting this over the dedicated Google Analytics forum. Here is the link:- https://productforums.google.com/forum/#!forum/analytics