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Hour of Day

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi,

 

Just wondering if anyone knows how Google calculate their stats for hour of day. For example, if I see £400 spend and 20 conversions at 1am, is this data for anytime beween 1am and 2am?

 

Thanks,

Matt

2 Expert replyverified_user

Re: Hour of Day

Rising Star
# 2
Rising Star
Hi Matt,

It is 12am to 1am data when you check at 1am.

Regards
Archit, AdWords Rising Star, Community Profile
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Re: Hour of Day

Follower ✭ ☆ ☆
# 3
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Thanks for your reply Archit,

So if a conversion happens at 1.45am and I pull a dimensions report, would this show up on the 1am or 2am line?

Re: Hour of Day

[ Edited ]
Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

Hi Matt,

Yes, Your Conversions will count between 1 AM to 2 AM in Hour of Day Report and Show in 1 AM Row (Means 1st Hour Row).

Thanks,
Anand

Re: Hour of Day

[ Edited ]
Rising Star
# 5
Rising Star

It will be:
at 1 am: 12am to 1am
at 2 am: 1 am to 2 am
and so on..


Regards
Archit, AdWords Rising Star, Community Profile
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Re: Hour of Day

Rising Star
# 6
Rising Star
I say the opposite.

I just checked an account that has an ad schedule of 6am to 11am daily. In the time of day report, the hours listed are 6,7,8,9 and 10.

So 1am refers to the hour of 1am to 2am.

Re: Hour of Day

Participant ✭ ☆ ☆
# 7
Participant ✭ ☆ ☆
Hi @RobSkelton & @matt L

Yes, you are right. Hour Of Day report data as per below:-

6 AM - 7 AM - This hour data will show in 6th Hour Row
7 AM - 8 AM - This hour data will show in 7th Hour Row
8 AM - 9 AM - This hour data will show in 8th Hour Row
9 AM - 10 AM - This hour data will show in 9th Hour Row
10 AM - 11 AM - This hour data will show in 10th Hour Row
11 AM - 12 PM - This hour data will show in 11th Hour Row
12 PM - 1 PM - This hour data will show in 12th Hour Row
1 PM - 2 PM - This hour data will show in 13th Hour Row

@matt L - Yes your conversions will record between 1 AM to 2 AM (which happen at 1:45 AM as per your Query.) but when you will cross check the hour of day report then you will see your data in 1st Hour Row (it means 1 AM after midnight).

I hope this will help you.

Thanks,
Anand

Re: Hour of Day

Rising Star
# 8
Rising Star
I apologise, after going through the RobSkelton post, i went through it practically and found that i was wrong.
I also have ad scheduling from 8am to 8pm, after analysing the last 30 days data i can not see the hour 20 data, it lasts for 19 hours.
So solution will be:
12 am: 12am to 1am data
1 am: 1 am to 2 am data
and so on
Thanks RobSkelton for this valuable input.

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’