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Historical data from Adwords in Analytics

Badged Google Partner
# 1
Badged Google Partner



recently client of mine had a question about data in Analytics from AdWords. He added new AdWords account to Analytics and this AdWords account has already some data in it. Is he going to get data from the past or only data after he linked Adwords and Analytics?


I think he's not going get history of that AdWords account in Analytics. Is that correct? Can anyone confirm this?





Re: Historical data from Adwords in Analytics

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆
Hi Alex,

You are correct, the historical data will not be imported into the Analytic's reports. Only data accrued after linking the two accounts will be available.