Higher QS for simple broad match and BMM in RLSA campaigns ?
After a while of testing RLSA campaigns, I noticed how almost all the QS-es were over 7/10 even for simple broad match keywords or BMM keywords. This rarely happened in a normal campaign (edit : and yes I am over the 1000 impressions per keyword threshold so the QS is not historical )
Could it be because of the restricted audience , much like the effect of restricting impressions with negative keywords ?
I am tempted to exclude all visitors from revisiting normal campaigns in order to direct them to the RLSA campaigns, because having them to revisit at a lower avg. cpc on the same keywords is cost effective.
What are your conclusions about the QS of keywords if you have tested RLSA ? Was the same keyword with the same QS in both campaigns , normal and RLSA or was it radically different for example a jump from 4/10 to 9/10 ?
Re: Higher QS for simple broad match and BMM in RLSA campaigns ?
Thank you . Initially I wanted to ask others to share a similar experience if they had it , but since I asked on the 25 sept until now all the QSes have been somehow normalized towards a 5/10 .
Now there are rarely 10/10 , most of them are at the highest 8/10 and there is no longer a difference across campaigns so no more happy higher QS for me