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High CTR from search query performance report

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

We download search query performance via reporting API, and the results shows very high CTR (calculated by click/impression), and almost all search queries have clicks, is this expected?

 

My question is, does AdWords record search query result only (or more likely) for queries have clicks? No-click queries have no value for both customer and AdWords so it's filtered in search query report?

 

Thanks!

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Accepted by MosheTLV (Top Contributor)
August

High CTR from search query performance report

Rising Star
# 2
Rising Star

Hi there,

 

The Search Terms report generally just shows the queries that received clicks, so that is normal.

 

So most queries that had a single impression will show a CTR of 100%.

 

For the queries with lots of impressions, the CTR can vary depending on the keywords you have chosen, your ad position, the niche and the competition.

 

High CTR is a good thing.

 

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
August

High CTR from search query performance report

Rising Star
# 2
Rising Star

Hi there,

 

The Search Terms report generally just shows the queries that received clicks, so that is normal.

 

So most queries that had a single impression will show a CTR of 100%.

 

For the queries with lots of impressions, the CTR can vary depending on the keywords you have chosen, your ad position, the niche and the competition.

 

High CTR is a good thing.

 

High CTR from search query performance report

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks RobSkelton!

 

For "The Search Terms report generally just shows the queries that received clicks", is that officially claimed by AdWords or from your experience that it's widely accepted fact?

High CTR from search query performance report

Rising Star
# 4
Rising Star

From my experience (AdWords since 2001...)

 

But Google says:

 

Keep in mind that you’ll only see search terms that were used by people at least 8 hours ago and have either received clicks in the past 30 days or were searched for by a significant number of people. Any search terms that did not meet this criteria will be summed up in the 'Other search terms' row.

https://support.google.com/adwords/answer/2472708