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[Help needed] 0.50% CTR display campaign but No Conversion tracked

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Experts,

 

I have a display campaign for Report download [ofcourse after filling information]. I am getting plenty of impressions and clicks from it and CTR is around 0.50% however, I can't see anyone downloading the report. I m using unbounce landing page and tracking codes are all working fine, can someone help e what am I doing wrong or what's causing people not filling up details and downloading report.

 

PS: From GA i have found bounce rate is around [93%]

Here's the landing page: http://marketing.netcore.in/b2c-marketing-automation-report-2017/ 

[Help needed] 0.50% CTR display campaign but No Conversion tracked

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

Hello,

You need to focus on following points:

Adding keywords in addition to placements - to target only relevant pages (within placements) that have content that matches the theme of keywords; So, relevant users can fill the form and download the document file.

If you want to track how many users has downloaded the .PDF file, then you need to create a click Event on Download button.

Thanks!