Help me understand
I'm not understanding key words, for example:
You check keyword for horses and you find low competition but monthly searches of 5,000,000
Check keyword for virtual horses and you find medium competition but monthly searches of 1,900
Why is horses low competition with 5,000,000 searches?
Re: Help me understand[ Edited ]
September 2012 - last edited September 2012
You seem to be mixing up 2 different terms.
When we talk about searches it refers to how many Google users enter a search query in the Search Engine that matches your specific keyword.
In contrast, when we talk about competition it refers to your fellow advertisers who bid on the same specific keyword that you do bid on.
For short: Google users make searches while advertisers can compete with you.
Hope that's clear.
Re: Help me understand
Does your question focus on the problem why your fellow advertisers don't bid on a particular keyword when millions of users make searches that match it?
In general the answer is that the users who make those searches do not carry commercial intent. A lack of commercial intent would make it impossible for you to monetize your efforts. It would take some research work to find out why your particular keyword is perceived by advertisers that way, however, that's probably based on their former experience.
You may go against prejudice of course, however, be very cautious. In most case you'll find it's justified.
Horses is a pretty broad topic. If competition is low, I would say other advertisers have tried this keyword without a lot of success and stopped using it.
Your keyword is horses. Are these horses for sale? Are you offering boarding? Do you sell saddles, bridles? ARe these real horses, or sculptures or paintings? That's what I'm getting at there. "Horses" is an awfully broad target.
AdWords says "bid on keywords", but that doesn't necessarily mean bid on individual words. Most advertisers are better of bidding on phrases-more than one word to help qualify your prospects. A "keyword" in AdWords most often means a "key phrase".
Hope this helps, Best of Luck!