Hello , Headline and Mobile click-to-call
just wondering why some Adgroups only shows Headline Clicks when i segment by click type, while Some other Groups show both Headline and mobile Click-to-calls? although i have set my Call extention to show phone number only
Re: Hello , Headline and Mobile click-to-call
From what I understand there are two types of clicks. If you don't have a call extension for a certain ad (it might be in an adgroup without call extensions or in might be a device without call extensions) then the only type of click is headline click.
If the ad does have a call extension then some people might not click the extension! They might still click the add, then instead of a call you get a Landing Page visit.
So for an ad with a call extension or sitelink extension ect you can get two types of traffic- the first being from the ad and the second being from the extension.
I hope this helps!