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Google new Conversion Tracking code

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# 1
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Hi Guys

 

Could anyone please explain what is this below highlighted line mean in the conversion tracking code

 

var google_conversion_id = 982218464;
var google_conversion_language = "en";
var google_conversion_format = "3";
var google_conversion_color = "ffffff";
var google_conversion_label = "Q7PBCO7h4AQQoq7B2wM";
var google_conversion_value = 1.000000;
var google_remarketing_only = false;

 

 

we are using same id( 982218464) for both remarketing and conversion code.

 

So var google_remarketing_only = false; is that mean we are not using remarketing code on the conversion tracking page ?

 

But we use both code in the Thankyou Page.

 

2 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author balaji j
September 2015

Re: Google new Conversion Tracking code

Top Contributor
# 2
Top Contributor

Hello,

 

As per my understanding, the default conversion tracking code which you insert on thanks page or check out success page has this default value set as false for remarketing.

 

But in order to have remarketing run for your account, you need to implement separate code where this remarketing variable is set as true.

 

My thoughts!

Pankaj

Marked as Best Answer.
Solution
Accepted by topic author balaji j
September 2015

Re: Google new Conversion Tracking code

Top Contributor
# 3
Top Contributor
Hi balaji j,

The remarketing code and the conversion code are very similar. The conversion code (var google_remarketing_only = falseSmiley Wink will record as a conversion. The conversion may be used in a remarketing campaign as well. When "var google_remarketing_only = true;", a conversion is not recorded, but the visitor is added ot the remarketing list.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: Google new Conversion Tracking code

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# 4
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Can I use the remarketing and the conversion code tags simultaneously?

Re: Google new Conversion Tracking code

Top Contributor
# 5
Top Contributor
Hi Ingo J,

Yes, you can do that, but it's really not necessary. You can use the conversion code to create a re-marketing list.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: Google new Conversion Tracking code

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# 6
Visitor ✭ ✭ ✭
Thanks Smiley Wink