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Google is charging more than my max CPC for certain keywords

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# 1
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I found that Google charging more than my max CPC for certain Keyword which says the status as "Rarely shown due to low quality score"

My max CPC for that keyword was 0.35 AED and Impression 161 and the cost taken for that keyword is 4.57 AED. This made my campaign for a quick Daily Budget loss

I have checked the Bid Strategy as if i made Enhanced CPC, but it is only Manual Bid.

 

Please Help me !!!

1 Expert replyverified_user

Re: Google is charging more than my max CPC for certain keywords

Top Contributor
# 2
Top Contributor
Hi Thahseer,

CPC=4.57 AED would sound unbelievable but that's cost. The data are a bit confusing because you did not specify the number of clicks . With a good CTR=8%, the number of clicks could be 13 which would explain your cost. - Please provide more info or pics if that is not the case.

Best,
Lakatos

Re: Google is charging more than my max CPC for certain keywords

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# 3
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No.of Clicks: 3
CTR: 1.86%

Re: Google is charging more than my max CPC for certain keywords

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# 4
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Hi,

 

In this scenario,pls check if you have increased your budget on devices or at different  hours or for difference locations in settings tab under device, location and ad shcedule buttons. Also, check if you have made any changes in the bid for keywords after you have been charged.

 

Re: Google is charging more than my max CPC for certain keywords

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# 5
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The Information shows Clicks, Impressions, CTR, Cost etc accordingly with Mobile devices, Computer and Tablets

Re: Google is charging more than my max CPC for certain keywords

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# 6
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Hi,

 

Pls check your history if you have made any changes to the bids.

 

 

Re: Google is charging more than my max CPC for certain keywords

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# 7
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it shows i have made changes to default bid lower and higher for many keywords.
what if so?

Re: Google is charging more than my max CPC for certain keywords

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# 8
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Hi,

 

How about the bid change on that particular keyword?

Re: Google is charging more than my max CPC for certain keywords

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# 9
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It shows in 2 lines lik:

1 broad match keyword max. CPC increasedHide details
Dubai Duty Free: Max. CPC changed from default (AED0.35) to AED3.88

1 broad match keyword max. CPC decreasedHide details
Dubai Duty Free: Max. CPC changed from AED3.88 to default (AED0.35)
Marked as Best Answer.
Solution
Accepted by topic author Thahseer A
June 2016

Re: Google is charging more than my max CPC for certain keywords

[ Edited ]
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# 10
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Hi,

 

Thanks for sharing the info. As you can see you have raised the cpc to 3.88 recently. And cost incurred for 3 clicks is 4.57, so your avg. cpc comes out to be 4.57/3=1.52, which is correct. Google has charged nothing wrong in this case.

 

Hope this will help you.

 

Note: You should always look at the avg cpc against max cpc and not the cost when clicks>1.