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Google.com as competitor in auction insights

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I was looking at the auction insights report for a client and noticed that google.com was one of the top 5-6 competitors in the report.

Is this a bug or can it be correct?

 

I have never seen an ad by Google on the same keywords (or ever).

My client is in the IT industry.

2 Expert replyverified_user

Google.com as competitor in auction insights

Top Contributor
# 2
Top Contributor

Hi @Shirin R,

 

Yes, Google also advertise for many services. So, its not a bug.

For example: adwords services


Regards
Archit, AdWords Top Contributor, Community Profile
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Google.com as competitor in auction insights

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Ok, thanks for your quick reply!

Google.com as competitor in auction insights

Top Contributor
# 4
Top Contributor

Hey,

 

I thought of this post when reading the below article. It discusses the impact of Google participating in keyword auctions and how that affects the other advertisers.

 

http://searchengineland.com/how-google-ads-impact-bids-pricing-adwords-auctions-269153

Jim Vaillancourt, AdWords Top Contributor, LinkedIn
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