Google analytic with Bing ads and other ppc traffic
Welcome to AdWords Community.
YES, you can very well use the Analytics code on your website, irrespective of your marketing ways. It generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. It's the most widely used website statistics service.
Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents as well.
Hope this Helps.
- Prashanth Reniguntala