Google Analytics: Two new recorded webinars
I'd like to let you know about two new recorder Google Analytics webinars:
Getting Started with Analytics (level: Beginner)
This webinar covers topics:
* How Analytics can help you with your business goals
* Analytics reports for the most common types of businesses (ecommerce, content publishing, and lead generation)
* Integrate your Analytics with AdWords
* Tagging your marketing campaigns and how to set up goals to measure success
Marketing Attribution Insights (level: Intermediate/Advanced)
This webinar hosted two speakers:
- Join Bill Kee, Google Product Manager for Attribution - will talk about insights from the recent Attribution research by Econsultancy and Google Analytics.
- Stefan Tornquist, VP for Research at Econsultancy - will discuss and demo some of Google's attribution tools, including the Attribution Modeling tool in Google Analytics Premium.