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Google Analytics Is Confused - Paid Keywords Showing As Organic

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Level 1
Level 1

So I'm new to this.  I have a site and am doing some SEO for it, and some paid search.  This week I received 12 clicks from Adwords.  I looked at my Google Analytics, and under Traffic Sources > Sources > Search > Organic, I see only my paid search keywords.

 

I thought Google Analytics was supposed to know their own ads by default? 

 

What do I need to do to get this segmenting correctly?

 

(I should also add that when I click Search > Paid, there are no keywords or visits showing).

2 Expert replyverified_user

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Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Google Analytics Is Confused - Paid Keywords Showing As Organic

Top Contributor
Top Contributor

HI thwart1,

 

You will need to link your AdWords and Analytics accounts and you'll need to make sure auto-tagging is enabled. Your AdWords traffic should then show up under "Advertising".

 

Best of Luck!

 

Pete

petebardo -- Deadhead doing AdWords

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All Replies
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Google Analytics Is Confused - Paid Keywords Showing As Organic

Top Contributor
Top Contributor

HI thwart1,

 

You will need to link your AdWords and Analytics accounts and you'll need to make sure auto-tagging is enabled. Your AdWords traffic should then show up under "Advertising".

 

Best of Luck!

 

Pete

petebardo -- Deadhead doing AdWords

Re: Google Analytics Is Confused - Paid Keywords Showing As Organic

Top Contributor
Top Contributor

thwart1,;

Don't forget the auto-tagging , to allow "data transfer" to Analytics. We had this issue just this morning.

Re: Google Analytics Is Confused - Paid Keywords Showing As Organic

Level 1

I am trying to attach my adwords account to my google analytics but there is no logical place to make this happen. Any suggestions on where I go. I have watched all of the videos out there and even am trying to figure it out with Lynda.com adn getting nowhere. Suggestions? 

Re: Google Analytics Is Confused - Paid Keywords Showing As Organic

Level 12
Level 12

Hello,

 

Kindly read the how to link Google analytics to adwords account blog post.

 

Hope this will help

Dinesh
My Blog

Re: Google Analytics Is Confused - Paid Keywords Showing As Organic

Level 1
Level 1

after flipping that switch, it looks like it's behaving properly.  I wonder why that isn't the default?  Thanks for your time everyone.

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petebardo