AdWords
3.6K members online now
3.6K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me
star_border
Reply

Google Adwords remarking pixel - main list not growing

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I updated our remarketing pixels on 3/15/17.    Everything appears to be set up and tracking.  But our main (default) list is still empty and not growing.

 

Screenshots below for - Adwords Remarketing tag active, Adwords last 2 weeks activity, and Adwords main list empty.

 

Google Analytics showes 13k site visitors since I added the tags.

 

Tags are placed the same way and at the same time on other web properties and the lists there are growing as expected.

 

This is the code placed on the site with issues.  (adwords ID removed)

<!-- Google Code for Remarketing Tag -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = XXXXXXXXXX;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/XXXXXXXXXX/?guid=ON&amp;script=0"/>
</div>
</noscript>
<!-- End Google Code for Remarketing Tag -->

 

Any advice appreciated.

 

Thanks

Jake

1 Expert replyverified_user

Google Adwords remarking pixel - main list not growing

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi @healthy h

 


Are your AdWords and Google Analytics accounts linked? (To link your accounts, you will need administrative access to the AdWords account and edit access to the Google Analytics account). You also want to make sure remarketing and advertising features enabled in your Google Analytics account. 

 

Lastly, I recommend trying the google tag assistant plug in as well. Below is the link for easy set up. 

 

https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk

 

 

-Julia

Google Adwords remarking pixel - main list not growing

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Julia,

 

Thanks for the response.

 

No, adwords and analytics are not currently linked.  How would that help things?

 

Also the tag placement is not the issue.  The screen shots show its registering traffic.

 

- Jake

Re: Google Adwords remarking pixel - main list not growing

[ Edited ]
Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Hi @healthy h

 

Most of the tags used in Google Tag Manager are designed to send information from your site to a third party. The Google Analytics tag and the AdWords Conversion Tracking tag, which send information about activity on your site to Google.

 

When you're creating a remarketing campaign in AdWords, if you're account is linked to an Analytics account, then you have an option to use the tracking code that’s already on your website rather than have AdWords generate a remarketing tag for you. If you use this option, then Remarketing is automatically enabled in Analytics. 

 

 

Here is a link with information: 

https://support.google.com/analytics/answer/1033961#why

Google Adwords remarking pixel - main list not growing

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

I'm not sure why this was marked solved?

 

I have numerous other sites and have remarketing pixels placed and lists growing without issue.   Those sites also have separate and unlinked Adwords and Anaytics accounts.

 

I am asking for a solution and or advice for making the adwords remarketing pixel work when it itself says its tracking but the main (default) list is not populating.

 

I'm not asking for another way (linking analytics) that could also work.

 

Thanks

 

Jake

Google Adwords remarking pixel - main list not growing

Top Contributor
# 6
Top Contributor

Hi Jake,

I think your problem could be here:

var google_custom_params = window.google_tag_params;

 

Look at your source code for a page. Is window.google_tag_params defined before the conversion code appears? The error message indicates it is not.

Are you doing dynamic remarketing, or static? If you are not doing dynamic remarketing, google_custom_params is optional. Comment that line out and see what happens.

You do not need your Analytics and AdWords accounts linked to use this code. It might be easier to create your remarketing lists using tag manager. In that case, your accounts would need to be linked.

See this page for more information:

https://developers.google.com/adwords-remarketing-tag/

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Google Adwords remarking pixel - main list not growing

[ Edited ]
Explorer ✭ ✭ ☆
# 7
Explorer ✭ ✭ ☆

Hi @healthy h

 

When setting up remarketing in Adwords and placing the remarketing tag on your website, you need to follow the Remarketing Policy on both ends (your full website) then create the right rules in Adwords, and etc. which is most likely why you're main list is empty and why it's recommended that you link Adwords and Analytics in order to prevent and eliminates these issues and execute easily. 

 

Here is the full policy: 

https://support.google.com/adwordspolicy/answer/143465

Google Adwords remarking pixel - main list not growing

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

@Julia Xhajaj

 

Thanks for continuing to try to help, but you are not addressing my question.

Google Adwords remarking pixel - main list not growing

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

@petebardo,

 

Thanks for the suggestion.  However,  I have code placed the exact same way on other web properties, containing the window.google_tag_params code and its working fine there.

 

I just went ahead and created my own custom list and its populating properly.

 

Just strange that the default list doesn't work as it has on my other sites.

 

Anyway thanks for the suggestion.

 

jake