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Google AdWords Advanced Location Targeting

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Forum
I have a client and we are running 1 campaign with 5 ads within that campaign. Q: I want 3 ads to target a broader area and 2 a more specific area.Can I do this for those 2 ads within campaign one or do I need to create a separate campaign? Thanks. I sense i dont but dont seem to be able to make it happen so any help around how would be greatly appreciated.Cheers Rob

1 Expert replyverified_user
Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
January 2017

Re: Google AdWords Advanced Location Targeting

Rising Star
# 2
Rising Star

Hey Rob,


Technically you can do this however general practice is to create a campaign for each location that uses a different ad, if only for simplicity's sake. To implement your strategy within one campaign you will need to use Ad Customizers. This is a powerful feature of AdWords with endless use cases. This article from SEL does a great job outlining how to achieve your goal.


Hope that helps,


Jim Vaillancourt, AdWords Rising Star, LinkedIn
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