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Goals and conversions

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# 1
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If I have linked google analytics and AdWords, should we setup conversions in adwords and also setup goals in analytics......?

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Accepted by topic author sandeepyn1
2w

Goals and conversions

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# 4
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It really depends on the goals for your campaign and how you want to interpret or interact with the data.

 

If you use Last Click Attribution and import the goals from Analytics, it's true that Analytics won't count the conversion towards your AdWords campaign if AdWords wasn't the last channel before the conversion. However, that doesn't mean the conversion isn't counted at all - just that it's not attributed to AdWords. The data is still there in Analytics, and you can create custom reports to track your customer flow and see what channels people have reached you through. 

 

However, if you want to attribute every conversion action that had a paid search component at any point in the funnel to AdWords, then you should either use the AdWords tag or change your attribution model. Here's a bit more info about the different models available and how they split conversion attribution between channels. 

 

In the end, though, it's really up to you to decide which method is best based on your preferences and campaign goals. 

 

Best,

- Richard

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Goals and conversions

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# 2
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Hi @sandeepyn1,

 

If you already have the accounts linked, there is no need to set them up twice. Analytics goals can be imported into AdWords and track AdWords traffic effectively, while also giving you insight into goal actions taken by people coming from other traffic sources (like organic, social, etc). 

 

Here's a short guide for how to import Analytics goals into AdWords as conversions.

 

Hope this helps,

- Richard

Goals and conversions

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# 3
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@richard, came across this now. While it is upto the user as to which method suits him the best, would like to know your thoughts as to which one would you consider among the below

 

If you see that paid search interactions lead to higher volumes of sales and at greater frequency, you might lean more on Last AdWords Click attribution and default to using Google AdWords Conversion Tags rather than importing your Google Analytics Goals. Doing so should, in theory, record a greater number of conversions in your AdWords account. This means that Conversion Optimizer, eCPC, ROAS flexible bid strategies, and other built-in, conversion-based features can be used in a more powerful manner.

If you prefer to lean more heavily on Last Click attribution because you have noticed the best paid search performance when your AdWords campaigns are the final step in the conversion funnel, then simply importing your goals from Google Analytics will provide you with the solution you are looking for, as well as saving you some extra time implementing additional conversion tags.

Marked as Best Answer.
Solution
Accepted by topic author sandeepyn1
2w

Goals and conversions

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭

It really depends on the goals for your campaign and how you want to interpret or interact with the data.

 

If you use Last Click Attribution and import the goals from Analytics, it's true that Analytics won't count the conversion towards your AdWords campaign if AdWords wasn't the last channel before the conversion. However, that doesn't mean the conversion isn't counted at all - just that it's not attributed to AdWords. The data is still there in Analytics, and you can create custom reports to track your customer flow and see what channels people have reached you through. 

 

However, if you want to attribute every conversion action that had a paid search component at any point in the funnel to AdWords, then you should either use the AdWords tag or change your attribution model. Here's a bit more info about the different models available and how they split conversion attribution between channels. 

 

In the end, though, it's really up to you to decide which method is best based on your preferences and campaign goals. 

 

Best,

- Richard