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Goal Reverse Path

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# 1
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I'm looking at the reverse goal path for my "sale" goal... it goes back 4 steps - does anyone know if htis is the maximum?


The reason I ask is that my AdWords visitros seem to be getting lost somewhere along the way (I think that between the main site pages and the shopping cart there is a redirect which is losing track of the visitors but I'm not sure).


a numbert of the completed sales are coming from an intyenral referral path - so that's why I'0m thinking that perhaps these steps are the only ones which GA is "aware" of....





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Re: Goal Reverse Path

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Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Goal Reverse Path

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# 3
Top Contributor

Hi sticklebax,


Probably the Reverse Goal Path Report shows 3 steps prior to every sale/lead you have inside Google Analytics. I have also witnessed the same.


My suggestion would be to use the Funnels with your goals and analyse funnel visualization report for business decisions.


For more, please refer to Analytics Help Forum.