Getting leads from Excluded Locations
I selected United States & Canada as my targeted locations for the adgroups and selected "People in my targeted location". However I have not added any excluded location.
Now I have got a lead from Mexico. Can someone help me understand why I got a lead from the location which wasn't targeted and if I need to add excluded locations manually?
Re: Getting leads from Excluded Locations
AdWords geo-targeting is the best they can make it, but they do rely on 3rd-party data. I've read that it is only about 80% accurate when it comes to precise locations in a country. International errors are unusual but not impossible.
Perhaps they searched on a US cellphone, then visited on a Mexican PC, or something like that?