Getting 190 clicks a month from 1 town
I recently started looking after an account that gets as many as 200 clicks a month from one town in USA. On investigating it appears the clicks go to a news category but on checking on the landing page all I find is that the pages do not exist. The description of the pages is usually in the form of /news.php?id=1000 with the number varying. Always 100% bounce rate. I would love to stop this happening but I have not managed to locate the IP address.
Re: Getting 190 clicks a month from 1 town
Search or display campaign? If it is a display campaign, block that site as a negative placement. If it is search, it's more difficult.
You can look through your web log files to try to find the IP address.