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Geo targeting Issues & Conversions

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello!

 

Wondering if anyone else here has had the following issue:

 

For the last three months we've been receiving conversions outside of our geo-targeted area. We talked to a specialist when it first began to occur and they really couldn't state why it occurred... Our settings was properly set up... 

 

Now recently it's happening every other day... I'm getting conversions from other locations and it's costing me $18-$20 per click. (No telling who else is clicking on it an not converting)

 

The conversions have all occurred on mobile devices and all I have been told is that because the ISP or IP address on mobile devices can come through my region so my ads will appear to that particular user in other areas.

 

This is a bit concerning to me... Wondering if anyone has any advice. Thanks!

 

Add - The conversions are being reported on Google as a local conversion... Which is incorrect

2 Expert replyverified_user

Re: Geo targeting Issues & Conversions

Top Contributor
# 2
Top Contributor
Hi there;
Is your advanced location setting set to: "people in my location only"?
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Geo targeting Issues & Conversions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Yes it's set up properly. I even added all other 49 states as "Excluded Locations"... Yet i'm still receiving conversions from those locations... Keep in mind the conversions are coming from other areas but GOOGLE is Reporting it happening in my geo-targeted area which is incorrect.

Re: Geo targeting Issues & Conversions

Rising Star
# 4
Rising Star
Hey Hector, how are things?

What's country and advertising location? Here in Brazil we have a very serious problem regarding the IP distribution, so the geographic targeting is not very accurate some times and this sort of thing happens a lot. Is it possible that this is happening on your country?

Leandro Martinez | Basta1Click

Re: Geo targeting Issues & Conversions

Top Contributor
# 5
Top Contributor
Hector;
How is your advanced Geo targeting is set? Please copy here the setting.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Geo targeting Issues & Conversions

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hey Leandro... I'm in Houston, Texas... Geo-Area is the Houston-Galveston Area.... This is becoming frustrating.

Re: Geo targeting Issues & Conversions

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Target
People in my targeted location
Exclude
People in, searching for, or who show interest in my excluded locationEdit
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
December 2015

Re: Geo targeting Issues & Conversions

Top Contributor
# 8
Top Contributor

@Hector G;

Thos users, from outside of your area, - how far are they reported? As advanced as Geo targeting is (especially on mobile) -  it's not perfect. If you target a zip code - you  might get clicks from outside  the zip code area.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Geo targeting Issues & Conversions

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
Im targeting radius and Metro-area... These conversions are happening in states hundreds, if not thousands of miles away. Yesterday I decided to install a third-party PPC software that tracks IP Addresses on those who's clicking on the ads... I've found that 25% of of my clicks yesterday were from other portions of the country (way outside of my targeted area)... 25% of a $10k monthly budget is $2500 a month.

Re: Geo targeting Issues & Conversions

Top Contributor
# 10
Top Contributor
OK; l am escalating the case to Google asking a specialist to look into the case.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’