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Gated Content and Paid Search Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am running a campaign that drives towards a gated content page. Where a user has to fill out their information before being able to read the content. Are there any best practices around this you could share? because my campaign is showing a very low quality score (presumably being the content is not on the landing page I'm driving to.) Is paid search not a channel that I should be using to promote this? 

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Gated Content and Paid Search Ads

Rising Star
# 2
Rising Star

You could try a hybrid, where the landing page has a preview of the content, and other information about your business and the topic,  and the full content is still gated.