GSP and tracking
I'm just getting started in GSP but I don't understand how the tracking work.
My ads are under validation right now, but I couldn't find any information on how the tracking will be done.
Aren't we suppose to put a tracking pixel somewhere?
Thanks to all
Re: GSP and tracking[ Edited ]
November 2014 - last edited November 2014
I am sorry for asking this, what is GSP? are you referring to Gmail Sponsored Promotion? If yes, then please visit this link from Wordstream, they explain it quite elegantly.
Also, are you referring to tracking as Conversion Tracking? If yes, then you need to place a conversion code on your website. Please visit this link for more information
- Prashanth Reniguntala.
Re: GSP and tracking
I think Amy has pointed this out but I will elaborate in detail here. Depending on what you want your user to do with your GSP creative, you can code the creative to either record a form submission on the creative or a redirect to a external URL.
Other than this, you can also add in a AdWords conversion code along with these other codes to record conversions in your AdWords account. This is just as a precautionary measure as GSP sometimes tends to serve ads to repeat users and records every form submit that occurs and cannot differentiate a repeat user from a new user.
Apart from this, I personally have made it so that a mail is sent out to every user that fills up my GSP form and the same mail is sent to me as well ( i am bcc'd on the mail). This way, I understand how many users are filling up our form and can also keep a track of all the leads recorded with details on their names and contact info in the mail itself.
Other than this, if you want to record all data from GSP, you can code your creative to strip the data from your form, pass it along in the destination URL to your CRM.
Hope this helps.
Shashank Singh, AdWords Rising Star |
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GSP and tracking
Oh, it's so great to read that someone has used an integrated form in GSP. This feature seems to be blocked now but I couldn't get any answer if it really is blocked for everyone or if it's possible to enable it. What's your story? Do you still use it?